Marketing Executive 9mth FTC job update

Job details

Job type

• Temp to perm
• Fixed term contract

 

Benefits

Pulled from the full job description

• Gym membership
• Private medical insurance

 

Full job description

About us

SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings.

Our mission is to improve buildings using our standards, software, and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.

About the role

This role is a 9-month MAT cover with the potential to go permanent

As part of the marketing team, you will be instrumental in delivering the SFG20 marketing plan and measuring its success. This hands-on, digitally focused role involves communicating with customers, internal stakeholders, prospects, and the wider market. The projects you work on will directly impact SFG20's growth by raising the company profile and generating leads that result in revenue. You will have a strong focus on social media, lead generation, and website management, using platforms like LinkedIn, Cognism, and HubSpot to achieve your goals.

Marketing Executive 9mth FTC job update

You will be instrumental in:

Lead Generation:

• Implement and manage lead generation strategies using tools like Cognism to achieve monthly targets.
• Collaborate with the Lead Generation Marketing Manager to nurture leads through email campaigns and optimize conversion rates.

Email Marketing:

• Create and execute automated email campaigns in HubSpot (client updates, prospect campaigns, lead nurturing, new product launches).
• Analyse campaign performance (open rates, click-through rates, conversions) and optimize for results.

Social Media:

• Partner with the Content Manager to double our social following, especially on LinkedIn.
• Develop and schedule engaging daily social media content.
• Implement audience-building strategies, participate in relevant LinkedIn groups, and drive employee advocacy engagement.
• Plan and execute an influencer program.
• Conduct ROI analysis using LinkedIn and HubSpot data to make data-driven recommendations.
• Manage and implement the YouTube strategy, including content creation, repurposing existing content, audience building, SEO, and thumbnail design.
• Stay up-to-date on social media trends and present recommendations based on performance and conversions.

Website & Landing Pages:

• Assist with website management tasks (content uploads) and ensure brand consistency.
• Collaborate with the Lead Generation Marketing Manager to design, develop, and launch high-converting landing pages.
• Track and analyze landing page performance metrics to optimize for conversions.

Marketing Executive 9mth FTC job update

Customer Reviews & Campaign Analysis:

• Develop and implement a plan to gather positive customer reviews and monitor/analyze sentiment to maintain a positive online reputation.
• Utilise HubSpot, Google Analytics, and CRM data to measure marketing campaign effectiveness, identify trends, and make recommendations for future campaigns.

Essential experience

• Proven experience in a fast-paced marketing role
• Demonstrated experience in running e-marketing campaigns
• Demonstrated experience of web content management
• Experience of social media accounts for businesses
• Proficiency with: CRM, Google Analytics, LinkedIn Campaign Manager, HubSpot (CMS, Email automation, Dashboard reporting, Social Media), Canva

Desirable

• Degree in marketing or business management
• B2B marketing
• Proficiency in HubSpot email automation & CMS
• Industry exposure to Cloud-based software / the built environment sector/building compliance

Additional Information

All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. We are unfortunately not able to offer sponsorship. Documentary evidence will be required.

All offers are subject to satisfactory vetting and reference checks.

Our Benefits:

• 26 days holiday + Bank holidays + buy up to 5 days
• Private Medical insurance with BUPA
• Remote/Hybrid first policy
• Employee Assistance Program with WeCare
• ‍‍ Enhanced statutory payments
• ️‍️ Gym Discounts
• and more!

Marketing Executive 9mth FTC job update

Equal opportunities for everyone

Diversity and inclusion are our priorities, and we’re ensuring we have lots of support so our people can grow at SFG20 and do their best work!

We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe, and able to bring their whole self to work.

We’re an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status.

FAQ