DIGITAL MEDIA OFFICER (MATERNITY COVER)

Job details

Pay

• £27,979 - £31,396 a year

• 
  

Job type

• Fixed term contract

• 
  

Location

Queen Alexandra Road, High Wycombe

Benefits

Pulled from the full job description

• Company pension

• Discounted gym membership

• Employee discount

• On-site gym

DIGITAL MEDIA OFFICER (MATERNITY COVER)

Full job description

Location

High Wycombe

Contract Type

Fixed Term Contract
Salary Range
£27,979 - £31,396
Hours per week
37
Closing Date
21/08/2024
Ref No
1568
Fixed Term Contract (12 months) - Full Time - High Wycombe
Salary - £27,979 - £31,396

Buckinghamshire New University is a forward-thinking, contemporary institution that welcomes innovative ideas and perspectives at all times. We have faith in the ability of education to bring about positive change, and in prioritizing the needs of our students, individuals, and the nearby community. This is why our BNU community is a unique environment for both work and study, where individuals looking to have an impact can actively participate and thrive.

The values of DRIVE are central to everything we do at our University. We are together in being dynamic, accountable, inclusive, forward-thinking, and empowering to guarantee we deliver the optimal learning experience and provide top-notch service to our partners and colleagues. Our dedication to these principles is steadfast and they are at the core of our mission. We welcome applications from diverse backgrounds, communities, and industries and are willing to accommodate any necessary adjustments that you may need.

We are seeking a motivated, inquisitive, and innovative Digital Media Officer to join the Digital Media Team at BNU. The team oversees the management of the University's digital portfolio, with a specific emphasis on increasing brand recognition and attracting and enrolling potential students. This is a thrilling opportunity for someone who loves all things digital, takes pleasure in overseeing different channels, consistently enhances website user experience, and assists in implementing marketing strategies. Having prior experience in digital marketing is crucial, along with being adaptable, having strong communication skills, a proactive attitude, paying attention to detail, and being able to perform effectively in high-pressure situations.

What we offer:

• a generous amount of vacation time (30 days per year, in addition to bank holidays and three additional days off between Christmas and New Year)

• opportunities for supporting training and development

• pension scheme that provides defined benefits (contributory scheme)

• reduced rate for access to High Wycombe's on-site gym membership

• a variety of employee benefits with large stores.

• To view the various benefits offered to employees, kindly click here.

• Please follow this link to access our collection of interview questions centered around behavior.

• Kindly click here to access our employee handbook.

• If you possess the characteristics and traits that reflect the values and aspirations of the University, we would love to receive your application.

• For more details regarding this position, please get in touch with the Human Resources department at humanresources@Bnu.ac.uk.

• Complete and submit all applications online in their entirety. The University uses an anonymous shortlisting process, so please make sure not to include your name or personal information in any uploaded CVs or supporting documents.

Closing Date: 21 August 2024

Interview Date: w/c 2 September 2024

DIGITAL MEDIA OFFICER (MATERNITY COVER)

BNU takes pride in its diverse community and successful history of promoting diversity, equity, and inclusion. Our goal is to keep creating a space where all individuals flourish and can be authentic. We make sure our interview/shortlisting Chairs finish the appropriate e-learning and/or inclusive recruitment training.

We strongly urge candidates from underrepresented groups to apply for positions at BNU. This refers to individuals from marginalized communities, such as those from global majority backgrounds, people with disabilities, and LGBTQI+ individuals, especially in higher positions.

If you successfully secure an interview for the position, you will need to show proof of being eligible to work in the UK.

BNU ensures equal opportunities for disabled individuals by allowing them to disclose their disability during the application process. The University is dedicated to meeting the requirements of the Race Equality Charter.

DIGITAL MEDIA OFFICER (MATERNITY COVER)

JOB DESCRIPTION

Job Title: Digital Media Officer

Faculty/Directorate: Marketing & Student Recruitment

Grade: E

Location: High Wycombe

Hours: 37

Responsible to: Senior Digital Media Manager

Responsible for: N/A

Job Purpose:

The University's Digital Media Officer will oversee the management and upkeep of the digital platforms, including the website, Google Ads, YouTube Ads, and Facebook/Instagram Ads. The Digital Media Officer will have the additional duty of setting up and optimizing website personalized campaigns and will collaborate with the Web Developer to implement new website functionalities.

Main Duties & Responsibilities of the role:

• To create, oversee, and enhance online paid campaigns.

• To gather information from online advertising efforts and provide suggestions to top executives to improve results and boost conversions.

• To enhance interaction with our main external stakeholders by managing the website map and user experience journeys for external audiences.

• To create and put into action essential digital systems such as CMS, e-communications, form builders, and web analytics.

• To oversee the handling, establishment, and enhancement of website customization initiatives.

• To oversee and enhance the University's social media platforms. Developing, organizing, and planning content that aligns with the University's brand image.

• To oversee the organization, establishment, and improvement of website personalization campaigns.

• Provide, produce, and oversee multimedia content for the University's digital marketing channels.

• To make sure that SEO guidelines are followed on every University's online marketing channel.

• Utilize web analytics and reports for digital enhancements and advice for senior management.

• Assist the Web Developer in coordinating and executing website updates.

• Creating and overseeing content schedules to develop precise, compelling, and truthful content that mirrors the University's goals and values.

• To educate coworkers on utilizing digital systems, such as the Content Management System, email marketing tool, and online chat platform.

• Offer guidance on effective social media strategies to coworkers throughout the university.

• To keep coworkers informed about important technical advancements and current trends in digital advertising.

• Arrange website content evaluations with important stakeholders to organize and execute approved revisions.

• To carry out changes and restructuring of main parts of website content as needed.

• To uphold a regular schedule for necessary content updates and frequency.

• To oversee and uphold digital asset directories and guarantee adherence to asset usage regulations.

 

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