Senior Digital Marketing Officer

Job details

Pay

• £35,882 a year

• 
  

Job type

• Permanent

• 
  

• Full-time

• 
  

Benefits

Pulled from the full job description

• Company pension

Full job description

SENIOR DIGITAL MARKETING OFFICER

Today, 12 children and young people will be diagnosed with cancer. We’ll stop at nothing to make sure they get the right care and support at the right time.

• Salary: £35,882 (Outside London); £38,000 (inside London)

• Hours: 35 per week

• Contract type: Permanent, full-time

• Location: Remote (UK) with occasional travel to our London / Bristol office

• Closing date: Thursday 25th July

• WC interview date: 29 July

Change lives in a life-changing career

When a child or young person is diagnosed with cancer, their whole world can feel like it’s falling apart. Independence is taken and confidence is stolen. Stability no longer exists. The future suddenly feels uncertain.

The impact of cancer on young lives is more than medical. That’s why we exist. Our specialist social workers help children and young people with cancer and their families navigate the emotional and practical impact of cancer. We remove barriers, solve problems, and prioritize well-being. And we stop at nothing to make sure they get the right care and support at the right time.

We challenge the systems and policies surrounding children and young people, highlight gaps, and campaign for change. Because we know what a better future could look like. And we know what we need to do to make that future a reality. We need to push harder, reach further, and work smarter. And we need the right people on our team to help us get there. People like you.

ABOUT THE ROLE

We’re looking for a Senior Digital Marketing Officer with hands-on experience running paid digital and email campaigns to join our brand-new Digital Engagement team.

This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.

This role leads paid digital and email campaigns and is a vital part of our new digital hub of expertise within the organization - helping to drive forward the best use of digital channels. You will deliver exceptional digital activity that delivers against organizational objectives.

SENIOR DIGITAL MARKETING OFFICER

WHAT WILL I BE DOING?

No two days are the same at Young Lives vs Cancer. So, summarising your ‘day-to-day’ isn’t easy. Here are some of the main things you’ll be doing, but you’ll find more details in our Role Details document.

• Work with product owners to design and run paid digital campaigns (Meta ads, LinkedIn ads, PPC, display). Run campaigns in-house as well as manage the day-to-day work of media agencies

• Lead on email marketing, designing and building high-performing campaigns and journeys. Take ownership of training and support on the ESP platform

• Monitor the impact of marketing campaigns, identify and recognize trends within the data, and use these to inform future campaigns

• Support a data-driven and test-and-learn approach within the team, encouraging continual learning and optimization, particularly focused on a testing approach to donation journeys

WHAT DO I NEED?

• Significant hands-on experience running paid digital ad campaigns (in particularly Meta Business Manager)

• Delivering end-to-end email marketing campaigns and journeys

• Knowledge of how to effectively track and measure digital KPIs using google analytics and how to report on and interpret data from digital channels

• Passion for working in the digital environment, discovering new channel opportunities, drawing on insight and the external environment to inspire teams

• An understanding of best practices across email marketing and digital journeys, as well as working with stakeholder teams to improve their knowledge and understanding of digital best practice

Diverse perspectives and unique skill sets are at the heart of Young Lives vs Cancer. If you're passionate about making a positive impact and eager to learn, we encourage you to apply, even if you don't meet the criteria and person specifications fully. Your potential is what matters most to us, and we’re committed to fostering an inclusive and supportive work environment to help you develop.

The key skills we’re looking for in this role are:

• How to track and measure digital KPIs

• An understanding of best practices across email marketing and digital user journeys

• Ability to manage multiple products and conflicting priorities

• Strong verbal, written, and presentation skills, with the ability to adapt communication for different audiences.

• Passion for working in the digital environment, discovering new channel opportunities, drawing on insight and the external environment to inspire teams

• Ability to build and maintain positive working relationships with colleagues across teams

WHAT WILL I GAIN?

For people to reach their full potential, they need the right environment. As a member of Team Young Lives, you’ll be made to feel supported, valued, and appreciated. Here’s how we do it:

• Flexible working: we’re open to working hours outside of 9 - 5 and we can talk through your flexibility requirements at the interview stage

• Wellbeing days: four days a year to do what works for you – from catching up on training to going for a walk

• Generous annual leave allowance

• Great family/caring leave entitlements

• Enhanced pension

• Access to our employee savings scheme

To find out more about our benefits package, have a look at our website:

SENIOR DIGITAL MARKETING OFFICER

ACCESSIBILITY

We’re committed to providing reasonable adjustments throughout our recruitment process and we’ll always aim to be as accommodating as possible. Please let us know in your application form of any adjustments or access requirements we could make to help you with the application process and interview.

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